In recent years, the term “basic” has evolved into a label that describes someone who adheres to mainstream, often stereotypical trends, particularly in the world of social media.
What started as a term used mainly for women who embrace certain clichéd interests—like pumpkin spice lattes, yoga poses, and over-filtered selfies—has expanded in scope.
While the “basic” label might carry a negative connotation, one Instagram account has found a way to turn the concept on its head with humor and creativity.
Enter Bros Being Basic—an Instagram account that’s nothing short of comedy gold. Launched in 2014, the brainchild of Atlanta-based blogger Ashley Hesseltine and a group of her male friends, this account flips the script on the typical “basic” narrative.
Instead of making fun of women for posting predictable content, the account features men parodying the very same stereotypical photos women are often associated with. The result? Hilarious, relatable, and endearing content that’s anything but “basic.”
Take A Nice Deep Stretch Before Bedtime; Trust Me, Your Body Will Thank You. And You Can Always Let Your #bestie Join In On The Fun. #downwarddoggiestyle #baecaughtmeposing
Since its inception, Bros Being Basic has gained considerable traction on Instagram, amassing over 284,000 followers. These followers eagerly await the next post, knowing they’ll get a tongue-in-cheek parody of the typical “basic” behavior we see flooding social media feeds daily.
The Photoshopped Gym Selfie Shot
In a world where everyone is vying for likes, comments, and followers by posting aesthetically pleasing images, the account offers a refreshing take. Whether it’s guys taking gym selfies, sipping on lattes, rocking facial masks with tiny dogs, or overusing hashtags, Bros Being Basic masterfully blends social commentary with comedic timing.
TREAT YO FEET today after a long day of shopping! #toeparty #usa #hairytoes #besties #OPI #essie #FallColors #NailArt #treatyourself #smallbusinesssaturday
The genius behind the humor is not just in the photos themselves, but in the subtlety of the mockery. By depicting men performing actions stereotypically associated with “basic” women, the account highlights how social media encourages everyone—regardless of gender—to engage in these predictable behaviors.
The Girly Group Squat Shot
Ashley Hesseltine, the founder, has said that the idea for the account came about organically when she and her male friends started joking about the kinds of photos women tend to post on Instagram.
#tbt To When It Was Warm And My #fabulousfeet Were In The Sand. #movingtomiami #hotdoglegs
“It started with a conversation about the classic fall photos—posing in pumpkin patches, holding Starbucks cups, wearing oversized scarves,” Hesseltine explained in an interview. “We thought it would be funny if guys were the ones posting these kinds of pictures.”