The charm of Bros Being Basic lies in its ability to spoof without being mean-spirited.
It doesn’t seek to tear down the women who enjoy sharing these types of images, but instead, it offers a light-hearted take on the repetitiveness of social media culture.
People Think Mondays Are Hard…but Not When You Look Like This. #iwokeuplikethis #cappucinomg
By showing that men can be “basic” too, the account subtly challenges the gendered expectations of social media behavior.
There Is Literally Nothing I Love More Than #fatherhood! Feeling So #blessed To Have This Sweet Baby In My Life. #fatheroftheyear #babyweight
The posts feature guys posing with flowers, holding up peace signs, or making duck faces—all of which are hallmarks of the “basic” photo repertoire.
And while these images are clearly exaggerated for comedic effect, they also serve as a playful reminder that we all can get swept up in the allure of social media trends.
I Sooooo Needed This Today. A Warm Bath Doesn’t Just Warm The Body; It Warms The Soul. #stressfree
Hesseltine says that one of her goals with the account was to create a platform that was universally funny. “It’s not about bashing women or making anyone feel bad for what they post online,” she said.
My #wcw Goes Out To This Beauty, My Cat #cindyclawford. #realmenhavecats
“It’s just about having fun with the idea that we all, at some point, post something a little predictable. Men, women, it doesn’t matter. We’re all guilty of it.”