A significant part of Bros Being Basic’s success stems from the fact that it taps into the cultural zeitgeist of social media without taking itself too seriously. The posts capture moments that are instantly recognizable to anyone who’s spent even a short amount of time scrolling through Instagram.
Omg On The #8thdayofbasicness My True Love Gave To Me……8 Pairs Of Uggs!! #imnakedunderthis #ugglove
It also helps that the account’s creators are quick to embrace current trends. From selfies at the gym to mirror pictures showcasing outfits of the day (OOTDs), the “bros” behind the account are always in tune with what’s popular—and they know exactly how to spoof it.
NBD Just Some Casual Hangz With My #biffle On #twinsietuesday. #bitchstolemylook
Perhaps what sets Bros Being Basic apart from other parody accounts is its authenticity.
Nothing Like A Little #retailtherapy On This Beautiful Thursday! #youngwildandfree
The men featured in the posts aren’t professional actors or models, but regular guys who are clearly having a blast mocking the same trends they likely see their friends and family posting about.
New Towels: Accessories, Spray Tans, Besties, Ready To Start This 4-day Weekend! #boatinwithmybetches #leghairdontcare
There’s a sense of camaraderie in the humor, making it all the more enjoyable for viewers.