At just eleven years old, Pixie Curtis is not your typical pre-teen. While most children her age are focused on school and play, Pixie has built a business empire that has generated millions.

The daughter of Roxy Jacenko, a renowned public relations expert, Pixie has ventured into the world of entrepreneurship with astounding success, particularly through her fidget spinner and hair accessory businesses.

Now, she has added a new dimension to her brand by sharing her shopping hauls online, revealing her penchant for luxury items.

“So I’ve just done my Sunday shop… I’m gonna show you what I’ve got,” Pixie says in one of her viral videos, showcasing her purchases that include a “lip injection” plumping gloss and a bronzing stick, as well as new chestnut-colored Ugg boots.

These videos have sparked a mix of admiration and criticism from viewers, with some questioning the necessity of such expensive beauty products for a child.

“Way too spoilt. She’s a kid. Why does she need makeup?” one commenter asked. Another added, “It was the ‘lip injection plumper’ that got me. Kids shouldn’t be obsessed with these kinds of beauty standards at that age.

Long-term effects of these things should be considered.” Yet another person reflected on the broader societal implications, stating, “Appreciate what you have is not real, but also acknowledge other kids who are doing it tough would like some of the things you have but don’t need. It’s just stuff.”

Despite the mixed reactions, Pixie’s business acumen is undeniable. Her mother revealed in 2021 that Pixie had earned enough money to potentially retire by the age of fifteen.

With her mother’s guidance, Pixie launched two successful ventures: Pixie’s Bows and Pixie’s Fidgets. These enterprises have flourished, with estimates suggesting that Pixie could earn about $21 million over the next decade.

“You won’t need to worry; you can retire at 15 the way you’re going,” Roxy told her daughter during a joint interview with Stellar Magazine in 2021. This prediction underscores the remarkable financial achievements Pixie has already realized.

In May 2021, she debuted her line of fidget toys in Australia, selling out for an impressive $200,000. This success followed the establishment of her bow company in 2018, which had already garnered significant attention and revenue.

Roxy Jacenko attributes much of Pixie’s success to her entrepreneurial spirit. “You know, what is the most exciting for me is the entrepreneurial spirit that she has at such a young age,” she told the magazine.

“I never had it, although it was drummed into me that I had to succeed. When I was 14, I got a job at McDonald’s because that’s what you did back in my day. So, I guess to me, the biggest thing is her drive as an entrepreneur. Yes, I’ve enabled it, but she’s still got it, which is, for me, the most rewarding part.”

Pixie’s story is a testament to the possibilities that modern entrepreneurship offers, even for those who are very young. However, it also raises questions about the pressures and expectations placed on young entrepreneurs.

While Pixie’s financial future appears secure, the social and emotional impact of her rapid rise to fame and wealth is something that only time will reveal.

In the meantime, Pixie continues to enjoy the fruits of her labor. Her shopping videos not only showcase her wealth but also highlight the lifestyle that her business ventures have afforded her. For Pixie, these purchases are more than just material goods; they are symbols of her hard work and success at an incredibly young age.

As Pixie Curtis continues her journey, she stands as a unique figure in the landscape of young entrepreneurs. Her ability to balance childhood with the demands of running a business is both impressive and complex.

While she may retire before most of her peers start their first jobs, the skills, experiences, and financial acumen she has gained will undoubtedly shape her future in profound ways.

Pixie Curtis is not just a business prodigy; she is a reflection of a new generation where age is no barrier to entrepreneurial success.

Her story is one of ambition, family support, and the pursuit of dreams, showing that with the right mindset and opportunities, even an eleven-year-old can conquer the business world.